The Seychelles Tourism Board (STB), is a public/private sector body headed by CEO Mrs. Sherin Francis, with Mrs. Kathleen Mason as the Chairperson.
The Seychelles Tourism Board's primary function is to promote and market Seychelles as the most desirable tourist destination.
To achieve for Seychelles the status of the most desirable island destination on the market offering the unique Seychellois way of life, at a price that is competitive and within a sustainable, eco-friendly environment which is protective of Seychelles’ natural beauty, assets, and cultural heritage.
In its drive to further raise visitor numbers, the Seychelles Tourism Board shall continue to develop and maintain an authentic, dynamic and sustainable tourism product at home reflective of the importance of Seychelles tourism industry to its economy and to the standard of living of its population. The Seychelles tourism product shall be constructed upon a base of professionalism and value for money, offering visitors a unique experience, as the foundation for parallel, innovative and cost-effective marketing campaigns throughout core and emerging markets.
At, the same time the Seychelles Tourism Board shall promote the gradual expansion and enhancement of existing tourism facilities, services and infrastructure to provide additional activities for visitors with increased revenue potential and appeal across a broader spectrum of markets.
The STB has offices in the France, United Kingdom, Germany, Italy, South Africa, Abu Dhabi, China-Beijing & Shanghai, Hong Kong and Spain as well as representations in the Middle East, India, Brazil, South Korea and Russia.